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Quiz: 2.1 - Customer Segmentation and Empathy Map

Authored by Brandon Rose

Business

10th Grade

Used 1+ times

Quiz: 2.1 - Customer Segmentation and Empathy Map
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12 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a main objective mentioned in the slides?

Develop financial plans

Employ empathy to create customer personas

Design product prototypes

Conduct market research

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What should customer segments be aligned to?

A marketing strategy

A relevant Value Proposition

A financial goal

A product design

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which skill is emphasized for creating customer personas?

Creativity

Empathy

Technical skills

Leadership

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main theme of the objectives listed?

Product development

Customer segmentation and alignment

Financial planning

Marketing strategies

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who is considered a consumer?

A person who sells goods

A person who purchases goods

A person who uses goods

A person who produces goods

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the difference between a customer and a consumer?

A customer uses goods, a consumer purchases them

A customer purchases goods, a consumer uses them

A customer sells goods, a consumer buys them

A customer produces goods, a consumer sells them

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the intended outcome of creating/using empathy maps?

To create customer personas

To develop financial plans

To design products

To conduct market research

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