Marketing Quiz-Mod.

What are the 4 P's

• product product price place

• product place price promtion

How/where a product will be distrubuted

• product

• place

Setting and communicating the value of products and services. Setting the cost at the right level.

• price

• place

Any form of communication used to inform, persuade, or remind; how potential customers will be told about the product

• Place

• Promotion

A catchphrase like "Save money, live better" used to increase brand awareness for a product/company.

• slogan

• logos

If a business aims its advertising toward a specific group of consumers that have similar wants and needs, that group would be their what

• price

• target market

what to make, how to package it, what brand name to use and what image to project

• product

• target market

A unique name and image for a product used to create an image in the consumers' mind, i.e. Pampers, Band-Aid, Kool-Aid

• brand

• price

A type of promotion used to get people to want to buy something.

• advertising

• marketing mix

An individual who buys products or services for personal use and not for manufacture or resale

• advertising

• consumer