Marketing Chapter 13-15
12th Grade
•37 Qs
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Marketing Chapter 13-15
Quiz
•
Business
•
12th Grade
•
Hard
Melinda M
FREE Resource
37 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A method to boost the sales of goods or services
Merhcandising
Feature-Benefit Selling
Product Features
Physical Features
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Showing the customer on how the product or service will be very beneficial
Feature-Benefit Selling
Merchandising
Customer Benefits
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The product traits or attributes
Product Features
Physical Features
Customer Benefits
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What a product looks like and has
Physical Features
Product Features
Customer Benefits
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Something that is added on to the product, like installation
Extended Product Features
Physical Features
Product Features
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Satisfying the customer by their needs
Customer Benefits
Selling Points
Buying Motives
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A product or service that catches the customers attention
Selling Points
Buying Motives
Customer Benefits
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