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Marketing Chapter 13-15

Authored by Melinda M

Business

12th Grade

Marketing Chapter 13-15
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37 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A method to boost the sales of goods or services

Merhcandising

Feature-Benefit Selling

Product Features

Physical Features

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Showing the customer on how the product or service will be very beneficial

Feature-Benefit Selling

Merchandising

Customer Benefits

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

  • The product traits or attributes

Product Features

Physical Features

Customer Benefits

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What a product looks like and has

Physical Features

Product Features

Customer Benefits

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

  • Something that is added on to the product, like installation

Extended Product Features

Physical Features

Product Features

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Satisfying the customer by their needs

Customer Benefits

Selling Points

Buying Motives

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A product or service that catches the customers attention

Selling Points

Buying Motives

Customer Benefits

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