Disney Quiz BUSINESS ENVIRONMENT WEEK 9

Who returned to Disney as chief executive?

• Bob Iger

• Steve Jobs

• Tim Cook

• Jeff Bezos

What did Bob Iger emphasize in his message to employees?

• Financial growth

• Restructuring with creativity

• New product launches

• Global expansion

Who said, "Stakeholders are those individuals or groups who depend on the organization"?

• Johnson and Scholes

• Peter Drucker

• Michael Porter

• Henry Mintzberg

What is the main role of stakeholders in an organization?

• To compete with the organization

• To depend on the organization and be depended upon

• To manage the organization

• To sell products to the organization

Which of the following is an example of an external stakeholder?

• Staff or employees

• Owners

• Creditors

• Managers

Which of the following is an internal stakeholder?

• Government

• Suppliers

• Owners

• Community

What is at the center of the organisation's marketing environment?

• The Macro environment

• The Micro environment

• The Internal Environment

• Political legal forces

Which of the following is part of the Macro environment?

• Customers

• Suppliers

• Technological forces

• Competitors

Which of the following is NOT part of the Internal Environment?

• Production

• Finance, R & D

• Personnel

• Economic forces

Which of the following is NOT a part of the Macro environment?

• Technological forces

• Economic forces

• Customers

• Political legal forces