Chapter 3: Quiz on Creativity and Innovation

What is the starting point of creativity and innovation?

• A product

• A service

• An idea

• A business plan

Which phase of the creative process involves knowledge accumulation?

• Verification

• Preparation

• Illumination

• Incubation

What is defined as creativity when implemented?

• Entrepreneurship

• Innovation

• Imagination

• Invention

Which type of innovation arises from unexpected occurrences?

• Demographic changes

• Unexpected occurrence

• Incongruities

• Process needs

What is the most difficult phase of the creative process?

• Illumination

• Incubation

• Verification

• Preparation

What do demographic changes create?

• Customer satisfaction

• Market stability

• Innovative opportunities

• Product redundancy

What is the relationship between creativity and entrepreneurship?

• Creativity helps sustain a business

• Entrepreneurship eliminates the need for creativity

• Creativity is only for artists

• Creativity is not important for entrepreneurship

What is the outcome of applying creative solutions to problems?

• Invention

• Stagnation

• Failure

• Innovation