Finance and Digital Marketing Quiz

A dollar bill will last just over six years before it needs to be replaced. This represents the dollar's portability.

• true

• false

Common stock, preferred stock, and retained earnings are all forms of stockholder's equity.

• true

• false

Organizations evaluate their operations through a process by which financial information is recorded, measured, and interpreted. This process is known as

• bookkeeping

• accounting

• financial management

• data processing

• journaling

Long-term liabilities are repaid over a number of years but are not considered debt.

• true

• false

The terms current and short term are used interchangeably when discussing assets and liabilities because these assets and liabilities

• will always be more current than previously established assets and liabilities.

• are constantly evolving, so they are constantly considered to be current.

• are replaced with new assets and liabilities every five years.

• are usually replaced by new assets and liabilities within a week.

• are usually replaced by new assets and liabilities within three or four months and always within a year.

A customer at Effort, an athletic apparel store, pays for their purchase with a card. The card uses the customer's preapproved line of credit granted by a bank, and Effort is charged a transaction fee of 2 percent. Based on this information, the customer paid with a card.

• cryptocurrency

• reward

• checking

• debit

• credit

A successful digital marketing strategy focuses on

• creating products that marketers want.

• creating products that customers need.

• shipping products in a timely and efficient manner.

• reducing costs of online transactions.

• developing a brand name above all else.

Google can use web searches done through its search engine to learn about customer interests. This underlies the aspect of digital communication.

• interactivity

• control

• addressability

• connectivity

• accessibility

Money serves as a way to accumulate wealth. Which function of money does this demonstrate?

• yardstick of value

• store of value

• measure of value

• medium of exchange

• counterfeit deterrent

In a management meeting, the chief executive officer of a design firm asks the chief financial officer to discuss the movement of money through the company over a monthly basis. This is referred to as

• expenses trajectory.

• income trajectory.

• assets flow.

• liabilities flow.

• cash flow.