Consumer Behavior Quiz

What is one of the personal factors influencing consumer behavior?

• Cultural norms

• Budget

• Competitor options

• Social impact

Which type of consumer behavior involves high involvement and significant brand differences?

• Habitual buying behavior

• Complex purchasing behavior

• Dissonance-reducing purchasing behavior

• Impulse buying behavior

What is the first step in the buyer's decision-making process for purchasing a Birkin bag?

• Product choice

• Identify the problem

• Evaluating Alternatives

• Information Research

Which factor is NOT a psychological factor influencing consumer behavior?

• Cultural norms

• Motivation

• Emotions

• Brand recognition

What type of buying behavior occurs when consumers buy out of habit?

• Impulse buying behavior

• Habitual buying behavior

• Variety-seeking buying behavior

• Dissonance-reducing purchasing behavior

Which of the following is a social factor influencing consumer behavior?

• Budget

• Emotions

• Recommendations and reviews

• Lifestyle

What is the main focus of consumer behavior studies?

• Identifying product availability

• Analyzing economic conditions

• Understanding purchasing decisions

• Evaluating competitor options

What type of consumer behavior is characterized by unplanned purchases driven by immediate desire?

• Variety-seeking buying behavior

• Derived demand behavior

• Impulse buying behavior

• Complex purchasing behavior