B1-L8

What is the main idea of the passage?

• It is easier for convenience store shoppers to buy goods on impulse.

• "Eye level is buy level" is the golden rule for convenience store owners.

• Convenience stores use clever strategies to attract shoppers to buy more.

• It is important to avoid spending too much money in convenience stores.

Which strategy is NOT mentioned in the passage?

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Which TWO are FALSE about "eye level is buy level" ?

• Shoppers usually notice and buy what they can see.

• The most profitable item is usually put at the average shopper's eye level.

• Children often ask parents to buy the toys on the higher shelves.

• To promote less popular items, shop ownders put them where most people can see.

Which TWO are TRUE about "impulsive purchases of small and cheap items"?

• "Buy one, get one free" is used to promote candy bars.

• Small and cheap items are put near ATM to attract customers.

• When customers line up, they think twice and put some unnecessary items back.

• This strategy is related to "eye level is buy level."

Why are there bar-style seating and dining areas in convenience stores?

• Shop owners want to create a good neighborhood.

• If customers stay inside longer, they are likely to buy more products.

• In this way, convenience stores can serve as restaurants to make more money.

What is implied (暗示) in the passage?

• Shop owners are clever than shoppers.

• Popular items sold in the stores are mostly useless.

• Children are more likely to buy things on impulse.

• Shoppers often spend more than they expected.

In addition to the three strategies mentioned in the passage, what other strategies of convenience stores attract you most?