TACN 1

Brand.................. is the tendency to always buy a particular brand.

• name

• image

• loyalty

• awareness

The name given to a product by the company that makes it is called......

• brand name

• brand image

• brand loyalty

• brand awareness

Product.................. is the introduction of a product to the market

• name

• launch

• range

• lifecycle

Not enough people recognize our logo; we need to spend a lot more on raising......

• Brand awareness

• Brand name

• Brand loyalty

• Stretching

A company’s market................... is the percentage of sales it has in a particular market

• segment

• share

• trends

• value

Billboards, those large signs used for advertising, are often called’.............’ in British English

• leaflets

• slogans

• hoardings

• commercials

What is the main purpose of advertising?

•   To educate consumers

• To introduce and persuade consumers to purchase a product or service

• To entertain consumers

•   To explain to the customer about product’s function

What is "target audience" in the context of advertising?

• The group of people who create advertisements

• The sales team of a company

• The media outlets where the advertisement will be placed

• The group of people who are the most likely to be interested in a product or service

  "PPC" in online advertising stands for what?

• Product Per Customer

• Pay Per Conversion

• Pay Per Click

• Price Per Click

What is the "AIDA" model used for in advertising?

• It is used to calculate the budget for advertising campaigns

• It represents the stages of consumer decision-making

• It is a method for measuring advertising effectiveness

• It shows the different types of advertisements