Understanding Consumer and Industrial Businesses

What is the primary focus of consumer businesses?

• Meeting the needs and wants of everyday people

• Selling products to other businesses

• Manufacturing machinery for factories

• Building long-term relationships with clients

Which of the following is an example of an industrial business?

• Grocery store

• Clothing retailer

• Restaurant

• Machinery manufacturer for factories

How do consumer businesses typically attract customers?

• Through personal relationships and direct sales

• By focusing on efficiency and quality

• Using advertising to build brand loyalty

• By negotiating long-term contracts

What is a key difference in the target market between consumer and industrial businesses?

• Consumer businesses focus on a specific group of companies

• Industrial businesses aim to reach a broad audience

• Consumer businesses use mass marketing techniques

• Industrial businesses sell directly to individuals

How does the buying process differ between consumer and industrial businesses?

• Consumer purchases involve careful planning and negotiation

• Industrial purchases are often quick and based on personal preference

• Consumer purchases are quick and based on personal preference

• Industrial purchases require detailed information and trust