Understanding Consumer Perception

Understanding Consumer Perception

University

30 Qs

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PRE EXERCISE TOPIC 7 CB DMKT1023

PRE EXERCISE TOPIC 7 CB DMKT1023

University

25 Qs

Understanding Consumer Perception

Understanding Consumer Perception

Assessment

Quiz

Business

University

Practice Problem

Easy

Created by

Ashwini Laghu

Used 2+ times

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30 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is perception in consumer behavior?

The way consumers forget a product

The natural ability to understand or notice things quickly

The process of product placement in stores

The result of financial transactions

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is NOT a stage in the perception process?

Selection

Organization

Interpretation

Purchasing

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does "selection" in perception involve?

Interpreting ads

Choosing what sensory input to focus on

Remembering product details

Buying products impulsively

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The "organization" stage in perception helps consumers to:

Memorize advertisements

Arrange selected information in a meaningful way

Interpret sensory details randomly

Buy products at lower prices

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is "interpretation" in perception?

Selecting relevant ads

Analyzing brand performance

Assigning meaning to selected sensory information

Comparing market trends

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Sensation is the immediate response of sensory receptors to:

Perceptual mapping

Stimuli like light, color, and sound

Advertising slogans

Cognitive dissonance

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which sense is most associated with "vision" in marketing?

Sound

Scent

Color and brightness

Taste

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