Sport Sponsorship

A business that gives money or donates products to another person, organization, or event in exchange for publicity

• Donor

• Corporate sponsor

• Advertiser

• Sales

Sponsorship plays a minor role in professional athletics.

• True

• False

Companies sponsor an event

• 
  to increase sales and profits

• to enter new markets or a niche market

• to enhance their image

• to relieve the tax they have to pay

• all of the above

Celebrity endorsement refers to the fact that a well-known person states that he or she uses and likes a particular product.

• True

• False

The endorser must have real experience with the product.

• True

• False

Young people are more likely to use products endorsed by celebrities they identify with.

• True

• False

Which of the following is NOT an advantage of endorsements?

• Endorsements are very expensive to the sponsoring company

• Fans are less likely to turn off a commercial that features a celebrity

• Consumers tend to believe celebrities, especially those who are chosen for their positive public image

• 
  Consumers buy products endorsed by celebrities

Sport sponsorship is often restricted to sport events, rather than professionals.

• True

• False

Sponsors may make awkward requests that upset fans and players such as rule changes or rescheduling the game.

• True

• False

Entertainment awards are an important form of

• product/service planning

• endorsement

• information management

• 
  publicity