Front

The process of identifying customer needs and determining how best to meet those needs.

Back

MARKETING

Front

The exercise of promoting a company and its products or services through paid channels.

Back

ADVERTISING

Front

The combination of factors that can be controlled by a company to influence customers to purchase its products.

Back

MARKETING MIX

Front

The process of dividing and grouping people based on commonalities and shared characteristics.

Back

MARKET SEGMENTATION

Front

The particular group of consumers that a company aims to reach.

Back

TARGET MARKET

Front

An organized course of action to promote and sell a product or service.

Back

MARKETING CAMPAIGN

Front

Any form of marketing that uses OFFline media to reach its target market.

Back

Traditional Advertising

Front

Any unconventional, strategic marketing program, activity or tactic that uses innovative methods to reach a target audience in a new way.

Back

NON-TRADITIONAL ADVERTISING