songets quiz!!

What is the primary goal of the digital branding strategy for songket?

• A)To increase production speed

• B)To preserve the cultural heritage of songket while expanding its global presence

• C)To replace traditional methods with technology

• D)To create a new fabric for the global market

Why is songket considered underappreciated in the modern fashion market?

• A)It is a very expensive item for everyday use

• B)It lacks intricate designs

• c)It is difficult to manufacture

• D)It is not trendy among modern consumers

Which of the following is a reason for songket’s limited accessibility?

• A)It is mass-produced and available everywhere

• B) It requires intricate, time-consuming handcrafting

• C) It is a fashion trend

• D) It is primarily worn by influencers

How can digital storytelling help in promoting songket?

• A) It can showcase songket’s craftsmanship and cultural significance

• B) It replaces the need for physical stores

• C) It reduces production costs

• D) It makes songket cheaper for consumers

What role do cultural ambassadors and influencers play in promoting songket?

• A) They help introduce songket to a wider audience and create trust

• B) They focus on designing new songket patterns

• C) They manufacture songket on a large scale

• D) They reduce songket prices for consumers

What is one of the main challenges of promoting songket globally?

• A) Its popularity among fast fashion brands

• B) Its perception as a luxury and ceremonial fabric

• C) Its limited availability in international markets

• D) Its ability to appeal to the younger generation

Which of the following is an effective method to raise awareness of songket's heritage?

• A) Mass-producing songket

• B) Engaging in digital storytelling and social media marketing

• C) Limiting songket’s availability to exclusive boutiques

• D) Reducing the price of songket

What impact can digital branding have on songket’s market presence?

• A) It will make songket obsolete

• B) It can raise songket’s global profile and attract new audiences

• C) It will limit songket’s appeal to local markets

• D) It will make songket cheaper to produce

How can songket be marketed to modern consumers while respecting its traditional roots?

• A) By focusing only on high-end luxury markets

• B) By blending its cultural heritage with modern fashion trends

• C) By removing all traditional elements from the design

• D) By only selling it in local markets

Why is social media important for promoting songket globally?

• A) It allows for direct engagement with a global audience

• B) It replaces the need for physical stores

• C) It reduces the cost of manufacturing

• D) It eliminates the need for cultural ambassadors