marketing mix

Marketing is the process of promoting, selling, and distributing a product or service.

• True

• False

A marketing mix is:

• A combination of factors that can be controlled by a company to influence consumers to purchase its products.

• A type of market research technique.

• A financial strategy for increasing company profits.

• A method for analyzing competitors in the market.

Which of the following is not one of the Marketing Mix 7Ps?

• Profit

• Product

• Promotion

• Price

• Place

What does 'Product' refer to in the Marketing Mix 7Ps?

• the good or service that the customer buys.

• the price at which the product is sold.

• the place where the product is available.

• the promotion strategies used for the product.

What does 'Price' refer to in the Marketing Mix 7Ps?

What does 'Place' refer to in the Marketing Mix 7Ps?

• how the product is distributed to the customer.

• the location where the product is sold.

• the price at which the product is offered.

• the promotion strategies used for the product.

What does 'Promotion' refer to in the Marketing Mix 7Ps?

• how the customer is found & persuaded to buy

• the price of the product

• the place where the product is sold

• the product features

What does 'People' refer to in the Marketing Mix 7Ps?

• the people who make contact with customers in delivering the product.

• the target audience for the product.

• the marketing team responsible for promotions.

• the sales representatives who sell the product.

What does 'Process' refer to in the Marketing Mix 7Ps?

• the systems and processes that deliver a product to a customer.

• the pricing strategy for a product.

• the promotional activities used to inform customers.

• the physical evidence of a service.

What does 'Physical' refer to in the Marketing Mix 7Ps?

• the elements of the physical environment the customer experiences.

• the pricing strategy used in marketing.

• the promotional activities conducted by the company.

• the distribution channels utilized.