Review Vocab Year 3 Mkg

Which term fits in the following sentence?
“__________ allow customers to purchase extra features or content within a mobile app.”

• a) AI assistants

• b) In-app purchases

• c) Delivery drones

• d) Augmented reality

Which of the following best defines "AI assistant"?

• a) A virtual human-like figure used to interact with customers

• b) A technology that assists customers in real time

• c) A robot used to deliver products

• d) An app used for tracking online orders

Which term refers to maintaining alignment across all aspects of a brand, such as message, tone, and visuals, ensuring they stay unified?

• a) To be consistent with

• b) To be aware of

• c) To exceed expectations

• d) To go viral

__________ refers to a marketing tactic that creates buzz and attention through unconventional means, often involving surprise or shock?

• a) Guerrilla marketing

• b) Word of mouth

• c) Product endorsement

• d) Commercials

What does "to spread like fire" mean in marketing?

• a) To quickly attract attention and become widespread

• b) To slowly increase awareness over time

• c) To fail to gain popularity

• d) To limit exposure to specific audiences

A __________ is typically a public figure who promotes a product or brand to the public.

• a) Commercial

• b) Spokesperson

• c) Word of mouth

• d) Product endorsement

Drones that deliver products directly to consumers’ doorsteps are called ______ ______

What does “to boost” mean in the context of marketing?

• a) To increase brand awareness

• b) To reduce marketing expenses

• c) To decrease customer loyalty

• d) To cut product costs

Which term refers to going beyond what customers expect from a product or service, often surprising them in a positive way?

• a) To spark
  

• b) To exceed expectations
  

• c) To get a message across
  

• d) To make the leap

“__________ is when a marketing message becomes so popular that it is shared rapidly by many people, often through social media.”

• a) To go viral

• b) To be consistent with

• c) Guerrilla marketing

• d) Product endorsement