Ramsey Chapter 5

Front

the part of your brain that helps regulate your stress responses

Back

Amygdala

Front

the financial opportunity that is lost when you choose to do something else with your money

Back

Opportunity Cost

Front

the public’s ability to recall and recognize a brand by its logo, jingle, packaging, or name

Back

Brand Recognition

Front

the shopping people do to lift their mood when they’re discontent

Back

Retail Therapy

Front

the theory that spending money and consuming goods is good for the economy

Back

Consumerism

Front

a promise from the manufacturer that a product will be replaced or repaired if it’s faulty

Back

Manufacturer's Warranty

Front

the unauthorized use of your debit or credit card number and PIN or the forging of your signature

Back

Card Fraud

Front

the part of your brain that controls memory, impulses, and thoughts

Back

Prefrontal Cortex

Front

buying anything without planning to do so in advance

Back

Impulse Buying

Front

a feeling of guilt, regret, or unease after making a purchase

Back

Buyers Remorse