MKT571_Quiz_Chapter 5

What is a primary goal of mobile site optimization?

• To increase desktop traffic

• To ensure fast load times and user-friendly experiences

• To create separate websites for every device

• To decrease mobile user engagement

Which design approach uses a single layout that adjusts to different screen sizes?

• Adaptive design

• Traditional design

• Responsive design

• Static design

What is one key feature of mobile optimization?

• High-resolution graphics only

• Slow load times

• Touch-friendly navigation

• Complex content hierarchy

What does "Mobile-First Design" focus on?

• Designing for desktops first

• Creating content exclusively for tablets

• Making websites unavailable on mobile devices

• Prioritizing the mobile user experience before scaling up to larger devices

What is the first step in the mobile app development process?

• Strategy Development

• App Development

• User Interface Design

• Deployment

During which phase do marketers identify the app’s objectives and perform competitor analysis?

• Analysis and Planning

• Strategy Development

• User Interface Design

• Support and Performance Monitoring

What are the two main components involved in app development?

• Strategy and Analysis

• Testing and Deployment

• Frontend and Backend

• User Interface and User Experience

What is the primary purpose of wireframing in mobile app development?

• To create detailed graphics for the app

• To write the marketing copy for the app

• To choose the colors and fonts for the app

• To outline the content and structure for the design process

Which tool is mentioned as popular for creating clickable wireframes?

• Sketch

• Microsoft Word

• Balsamiq Mockups

• Adobe Photoshop

What is a persona in the context of mobile app design?

• A type of mobile device

• A marketing strategy for app promotion

• A coding language used for app development

• A fictional character representing key traits of the target audience