QUIZ 4 BM

1. A communication message is integrated when it ___________.

• 1. is the same even if it’s from television ad, magazine article, or social media site.

• 1. has the same spokesperson.

• 1. changes depending upon sales forecast.

• 1. depends on competitive threats.

• 1. fits the theme.

1. IMC is the acronym for  _________.

• 1. Integrated Marketing Condition

• 1. International Marketing Consultant

• Institutional Management Consultant

• Integrated Marketing Communications

• Integrated Brand Promotion

1. Why are IMC plans so important for marketers?

• 1. It is not easy at all due to the lack of ideas and methods to attract the end consumer.

• 1. Most sales forces require them since they are more educated.

• 1. There are many options now for promotional messages using online social media, and alternative advertising methods.

• 1. They ensure consistency at every customer contact point with the message.

• 1. The intellectual development of the end consumer has advanced.

1. How does IMC benefit Branding?

• 1. By creating unrelated campaigns for different products.

• 1. By ensuring all touchpoints reinforce the same brand identity.

• 1. By focusing solely on high-budget marketing campaigns.

• 1. By separating brand identity from marketing efforts.

• By reinforcing the message you wish to convey.

1. Which of the following is NOT a key element of IMC?

• 1. Consistent brand message.

• 1. Customer-centric, focusing on meeting customer needs and interacting with them where and when they want.

• 1. Synergy between various communication tools and channels.

• 1. Deliver a common message and make a desired impact on customers’ perceptions and behavior.

• 1. Siloed marketing strategies.

IMC focuses on integrating marketing channels, not tools.

• TRUE

• FALSE

1. Name 2 advanced channel of 360° Digital Marketing commonly used in an IMC strategy!

Below are the 3 phases/timing of Campaign Communication, except ____

• Conditioning

• Informing

• Reminding

• Targeting

1. You can monitor, evaluate and control your IMC with _______.

• PDCA

• SOSTEC

• 1. RACE

• 1. RACE and SOSTEC

• 1. PDCA and SOSTEC

1. To set the Objectives or “Where do we want to be” in the SOSTAC model, we can use the SMART model. SMART is an acronym, S is for ________.