POM-QUIZ

are varied in their characteristics and features that make them distinguishable from one another.

includes all augmentations and transformations the product might undergo in the future.

are purchased in order to make other goods, to serve as a raw material or input in the production of other goods.

is a product whose benefit can only be used by a consumer for a short period of time, sometimes only a few minutes. Consumables a such as food, drinks.

are products that are purchased frequently, usually inexpensive,and do not require much purchase effort and evaluation.

refers to any product variations, extra features, or services that help differentiate the product from its competitors.

are products whose physical characteristics are so identical,that it would be difficult, if not impossible, to distinguish one purchased from one vendor or another.

  provide benefits to the consumer for a longer period of time, usually spanning several months. Semi-durables are manufactured for long-term use by consumer.

are purchased less frequently than convenience goods, are relatively more expensive, and require some amount of information search and evaluation prior to purchase.

- are goods that consumers seldom actively look for, and are usually purchased for extraordinary reasons, such as fear or adversity, rather than desire.