Understanding Industry Analysis

What is Industry Analysis?

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Why carry out Industry Analysis?

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How to grasp business from competitors?

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How to create barriers for competitors to enter?

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How to become a threat for competitors?

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How to keep business sustainable for next 20 to 30 years?

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What are the types of Industry Analysis?

• Porter's 5 Forces

• Broad Factors Analysis (PEST Analysis)

• SWOT Analysis

What does Porter's 5 Forces analysis include?

• Threat of potential entrants

• Bargaining power of buyers

• Bargaining power of suppliers

• Power of complimentary goods/services providers

• Threat of substitute goods/services

What are the entry barriers in an industry?

• Proprietary Product differences

• Economies of Scale

• Capital Requirements

• Government Policy

• Switching Costs

What does SWOT Analysis stand for?

• Strengths

• Weaknesses

• Opportunities

• Threats