BHPR1024 L5 QUIZ TEAM COMPETITION

After a catastrophic typhoon devastated several coastal towns, displacing thousands of residents and causing widespread damage, GlobalRelief Corp. issued an immediate press release. The company detailed its swift mobilization of resources, including dispatching emergency response teams, supplying essential goods, and setting up temporary shelters. The release emphasized the urgency of the situation and GlobalRelief's commitment to aiding affected communities promptly.

In GlobalRelief Corp.'s press release about their emergency response to the typhoon, which news values are most prominently stressed?

• Proximity and Human Interest

• Timeliness and Significance

• Novelty and Conflict

• Prominence and Human Interest

• Timeliness and conflict

Answer explanation

• Timeliness: The company's immediate response to the natural disaster highlights the urgency and current relevance of the news.

• Significance: The emergency affects a large number of people and has societal importance, making it highly significant.

Dr. Aisha Malik, a professor at Eastern University, has been awarded the Nobel Prize in Medicine for her groundbreaking research on a new vaccine that combats a deadly virus. The university promptly issues a news release highlighting her prestigious achievement, her contributions to medical science, and the potential global impact of her work. The announcement also mentions an upcoming press conference and celebration event at the university.

In the university's news release about Dr. Malik receiving the Nobel Prize, which combination of news values is most relevant?

• Significance and Conflict

• Proximity and Human Interest

• Novelty and Proximity

• Prominence and Significance

• Prominence and Timeliness

Answer explanation

• Prominence: A Nobel Prize winner is a person of high status and fame, making the news more noteworthy.

• Timeliness: The award is a recent event, adding immediacy and relevance to the news release.

A leading multinational technology firm, TechGlobal Inc., announces the opening of its new regional headquarters in Kuala Lumpur. The move is set to create thousands of jobs, boost the local economy, and position Malaysia as a key player in the tech industry within Southeast Asia. The announcement includes statements from government officials highlighting the importance of this development for the nation's growth.

How would you classify this story in terms of news values? Evaluate the importance of TechGlobal Inc.'s expansion to Kuala Lumpur and its impact on the local community.

• Significance and Proximity

• Prominence and Proximity

• Timeliness and Conflict

• Novelty and Human Interest

• Significance and Human Interest

Answer explanation

• Significance: The opening of a regional headquarters by a multinational company has major economic and developmental implications.

• Proximity: The event occurs in Kuala Lumpur, making it directly relevant to the local audience.

Elite athlete and world champion sprinter, Maya Rodriguez, partners with FitNation to promote a new fitness app that offers personalized training programs. The PR campaign includes global marketing efforts, live virtual training sessions, and inspirational content about Maya's journey to success. The campaign aims to motivate people worldwide to embrace a healthier lifestyle through technology.

A PR campaign involving Maya Rodriguez promoting a fitness app emphasizes which primary news values?

• Novelty and Significance

• Prominence and Timeliness

• Human Interest and Prominence

• Conflict and Significance

• Human Interest and Novelty

Answer explanation

• Human Interest: The athlete's personal story and involvement appeal emotionally to the audience.

• Prominence: The famous athlete's status attracts attention and adds credibility to the fitness app.

EcoCycle Innovations announces the discovery of a pioneering method to recycle plastic waste into high-strength building materials. This innovative approach not only reduces plastic pollution but also offers a sustainable alternative in the construction industry. The company showcases successful pilot projects and discusses plans for scaling up the technology globally.

An announcement about EcoCycle Innovations' new recycling method falls under which PR news value?

• Conflict

• Proximity

• Novelty

• Human Interest

Answer explanation

The announcement about EcoCycle Innovations' new recycling method highlights a unique and innovative approach to recycling, which qualifies it as 'Novelty' in PR news value, emphasizing its originality and potential impact.

International conglomerate FinTech Corp is embroiled in controversy following allegations of massive tax evasion schemes uncovered by investigative journalists. The reports suggest the company has avoided paying billions in taxes across several countries. The news has sparked public outrage, legal investigations, and has significantly impacted the company's stock prices.

A multinational corporation like FinTech Corp being featured in the news for alleged tax evasion represents which news value?

• Significance

• Proximity

• Conflict

• Human Interest

Answer explanation

The situation with FinTech Corp involves allegations of tax evasion, which creates a conflict between the company and public interests, making 'Conflict' the relevant news value.

Pioneer AI Labs announces the development of a groundbreaking artificial intelligence model designed to predict natural disasters with unprecedented accuracy. The AI system has already successfully forecasted several earthquakes and hurricanes weeks in advance during testing phases. The company plans to collaborate with international governments and organizations to implement the technology for early warning systems worldwide.

Which PR news values would be most crucial for Pioneer AI Labs in announcing their groundbreaking AI model?

• Prominence and Novelty

• Timeliness and Proximity

• Novelty and Significance

• Conflict and Human Interest

Answer explanation

• Novelty: The AI model introduces groundbreaking technology not seen before.

• Significance: The ability to predict natural disasters has profound implications for global safety and preparedness.

GreenEarth University is hosting an urgent public seminar on climate change, featuring Nobel Laureate Dr. Elena García as the keynote speaker. The seminar aims to address the latest findings on global warming and its immediate threats to ecosystems worldwide. The event is scheduled for next week to coincide with the release of a critical UN climate report, emphasizing the need for prompt action.

Based on "Timeliness" and "Prominence," craft a headline that effectively captures the news value of this event.

Answer explanation

"Urgent Climate Action Seminar Next Week: Nobel Laureate Dr. García to Address Global Crisis"

Innovative Malaysian tech startup AquaPure introduces a revolutionary device that transforms humidity into clean drinking water, providing an affordable solution for rural areas lacking access to potable water. This groundbreaking invention is the first of its kind in the region and has the potential to transform communities by ensuring a sustainable water supply.

Develop a headline that reflects the "Novelty" and "Significance" of this story.

Answer explanation

"Revolutionary Device by Malaysian Startup Brings Clean Water to Rural Communities"

Esteemed author Tan Sri Ahmad Rahman donates his rare manuscript collection to the Penang Public Library. The collection includes original drafts and unpublished works, offering invaluable insights into his literary genius. This generous contribution significantly enriches the library's resources and provides local readers with a unique connection to his legacy.

Craft a headline that leverages the "Prominence" and "Proximity" of this event.