Exploring Brainstorming Techniques

What is brainstorming and why is it important?

• Brainstorming is a method for making decisions individually.

• Brainstorming is only useful for artistic projects.

• Brainstorming is a way to evaluate existing ideas rather than generate new ones.

• Brainstorming is important because it fosters creativity, encourages collaboration, and helps generate a wide range of ideas, which can lead to effective problem-solving.

Name two common techniques used in brainstorming sessions.

• Mind Mapping, Round Robin

• Brain Dump

• Fishbone Diagram

• SWOT Analysis

How can a facilitator improve the effectiveness of brainstorming?

• By limiting discussion to only a few participants.

• By discouraging unconventional ideas to maintain focus.

• By allowing interruptions to keep the energy high.

• By fostering an inclusive and structured environment that encourages creativity and participation.

What are some barriers to effective brainstorming?

• Groupthink, fear of criticism, lack of clear objectives, dominance of individuals, inadequate facilitation.

• Too many participants

• Excessive note-taking

• Strict time limits

Describe a situation where brainstorming could be beneficial.

• A team meeting to develop a new marketing strategy.

• A solo brainstorming session for personal goals.

• A casual lunch with friends to discuss hobbies.

• A lecture on the history of marketing strategies.