U4L2 HW Marketing/Product on Quizizz

What are the 4 P's of marketing?

• Product, Price, Place, Promotion

• Product, People, Process, Physical Evidence

• Product, Price, People, Promotion

• Product, Process, Place, Promotion

What is the definition of marketing according to the image?

• Activities to create a product

• Activities to promote the buying or selling of a product or service

• Activities to manage a company's finances

• Activities to hire new employees

What is one consequence of having no marketing?

• Increased product sales

• Consumers would know about products

• Manufacturers would have research to know what to make

• Not much would get sold

What would manufacturers lack without marketing?

• Research to know what to make

• Distribution channels

• Consumer feedback

• Product designs

What would importers, wholesalers, and retailers lack without marketing?

• Products to sell

• Channels of distribution to get products to consumers

• Knowledge of consumer preferences

• Financial resources

What is the definition of a brand according to the learning material?

• The physical product itself

• The personality and image of the product

• The price of the product

• The location where the product is sold

What are the three components of branding mentioned in the learning material?

• Product, Price, Place

• Brand Name, Slogan, Logo

• Quality, Quantity, Cost

• Design, Distribution, Demand

What is a logo (trademark)?

• A type of clothing

• A combination of company name and/or a special symbol associated with the product

• A type of food

• A type of vehicle

Which category does the Apple logo fall under?

• Monogrammatic

• Visual Symbol

• Abstract Symbol

• Textual Symbol

What is a slogan?

• A long, detailed description of a product

• A short, catchy phrase attached to a company name and logo

• A type of music genre

• A company's mission statement