Managing Creativity in Luxury Fashion Houses: Raf Simons at Dior

Why did Raf Simons resign as creative director from Christian Dior Couture in October 2015?

• He wanted to start his own brand

• He was unhappy with the salary

• He wanted to explore new opportunities

• He had personal reasons.

In what year did Christian Dior die, leading to a change in the company's direction?

• 1950

• 1957

• 1960

• 1978

What was the revenue increase at Dior Couture during Galliano's 15-year reign?

• $500 million

• $1 billion

• $1.5 billion

• $2 billion

Who left the Milanese fashion house Ermenegildo Zegna in February 2015?

• Donna Karan

• Stefano Pilati

• Alexander Wang

• Alber Elbaz

In June 2015, _______ left as chief designer of the company she founded in 1984.

• Donna Karan

• Hedi Slimane

• Alessandro Sartori

• Alessandra Facchinetti

What was one of the reasons Galliano claimed for his behavior in 2011?

• Financial issues

• Intolerable stress

• Lack of creativity

• Family problems

McQueen was hired by Bernard Arnault to be the creative director of ______ in 1996.

• Dior

• Givenchy

• Gucci

• Prada

Who revived the fortunes of Chanel as a creative director in 1983?

• Alexander Wang

• Karl Lagerfeld

• John Galliano

• Marc Jacobs

Creative directors often face the challenge of _______ to the pressures of the star system.

• adapting

• ignoring

• succumbing

• thriving

What is a common theme among many fashion directors according to the text?

• Commitment to creativity

• Focus on profitability

• Expansion into new markets

• Reduction of costs