Kellogg's Challenges in Mexico

What is the main issue Kellogg's is facing in Mexico?

• High import taxes

• Nutrition label rules

• Competition from local brands

• Lack of distribution channels

Who are the mascots Kellogg's is trying to keep alive in Mexico?

• Tony the Tiger and Toucan Sam

• Snap, Crackle, and Pop

• Cap'n Crunch and Lucky the Leprechaun

• Count Chocula and Franken Berry

What did Kellogg's do to promote their mascots despite the labeling policy?

• Created a new cereal flavor

• Launched a social media campaign

• Curated a Spotify playlist and a commercial

• Sponsored a sports event

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CCSS.RI.7.2

CCSS.RI.8.2

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What has been the response of some companies to the Mexican labeling policy?

• Ignoring the policy

• Suing the government

• Reducing product prices

• Decreasing advertising

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What is the main reason U.S. regulators are considering a new labeling policy?

• To help consumers make healthier decisions

• To increase food sales

• To promote international trade

• To ban all food mascots

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CCSS.RI. 9-10.2

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What has the FDA already rejected in the proposed reforms?

• Banning all food products

• Stop-sign-like warnings on packages

• Increasing sugar content in foods

• Removing all mascots from packaging

What did STAT observe in supermarkets regarding warning labels?

• Most warning labels were clearly visible

• A significant percentage of soda products had hidden warning labels

• All products had no labels

• Labels were printed in multiple languages

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What did Bimbo do to keep its mascot visible?

• Printed the mascot on the actual food product

• Removed the mascot entirely

• Changed the mascot’s design

• Used a smaller mascot

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CCSS.RI.8.2

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What is the concern of U.S. advocates regarding the food industry?

• The industry will find loopholes in the labeling policy

• The industry will stop producing sugary foods

• The industry will increase prices

• The industry will reduce product variety

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CCSS.RI. 9-10.2

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What is the main challenge for regulators according to the text?

• Closing existing loopholes in the policy

• Increasing food production

• Reducing food prices

• Promoting international food trade

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CCSS.RI. 9-10.2

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CCSS.RI.8.2

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