
Consumer Markets, Business Market, and Buyer Behaviour
Authored by Evelyn Loh
Business
University
Used 9+ times

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10 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following is NOT a factor which will affect consumer behaviour?
Culture
Politics
Individual characteristic
Social factor
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Most large companies research ________ buying decisions to find out what they buy, where they buy, how and how much they buy, when they buy, and why they buy.
Business
Consumer
Cultural
Company
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
How many basic needs did Maslow’s theory identified?
2
4
5
7
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Each culture contains smaller ________, or groups of people with shared value systems based on common life experiences and situations.
cultural universals
reference
membership
subcultures
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
_________ is the ability of a person to include trends in spending and saving.
Accounting
Economic situation
Cultural situation
Social situation
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Maslow's theory is that ________ can be arranged in a hierarchy.
Perception
Learning behaviour
Motivation
Beliefs and attitudes
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
_____________ gives buyers access to new suppliers, lowers purchasing costs, and hastens order processing and delivery.
Purchasing
Business buyer behaviour
B2B
E-procurement
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