Unit 2 PPT 3 Goal setting glossary

Quantified standards or targets expressed as $ amounts, by which performance can be measured

Measurement of cash coming into and going out of the business

Revenues less expenses, expressed as a percentage.

A value placed on a business’s or individual’s ability to repay debt. This is used by lenders to help them decide whether or not to offer credit for transactions.

Revenue - Costs =

When the volume of a product or service in the marketplace has got to a maximum point where it exceeds customer demand.

Creating a distinct identity for a business in the minds of the general public, using the business name and logo, visual identity design, and its mission and values.

A clear statement that explains the benefits of your product, how it solves customers’ problems, why it is different from the rest, and why customers should buy.

The strategic expansion of a company into new products, services or markets to reduce risk, capture new opportunities, and enhance overall business resilience.

SMART goals are ​ (a)   ​ (b)   ​ (c)   ​ (d)   and ​ (e)  

• specific,
• measurable,
• achievable,
• relevant
• time-bound.
• sustainable,
• manageable,
• actionable,
• resistant,
• tenable