Journalism 2nd Quarter Exam

What is an advertorial?

• An advertisement that focuses on a hard sales pitch

• An advertisement in the form of editorial content

• A traditional commercial broadcast

• A social media post with no paid promotion

In which medium is an advertorial most likely to be mistaken for a legitimate news story?

• Social media

• Television

• Print publications

• Online video platforms

Why are advertorials more likely to capture viewer attention than traditional advertisements?

• They provide in-depth product details

• They mimic the editorial content of a publication

• They are usually placed on websites with a high traffic volume

• They focus only on features of the product

Which of the following is an important tip when creating an advertorial?

• Use a highly aggressive sales pitch to ensure the product is noticed

• Copy the style and tone of the publication to make the advertorial blend in

• Focus solely on the product's features

• Avoid using any emotional storytelling

What is the primary goal of an advocacy campaign?

• To promote a product or service

• To advocate for a specific cause or policy change

• To create a personal brand for an individual

• To entertain and engage an audience

What is the 'theory of change' in an advocacy campaign?

• A set of action steps that lead to a goal

• A logic model that outlines how change will occur

• A detailed marketing plan

• A target audience analysis

In advocacy campaigns, what does defining the 'superpower' refer to?

• The amount of funding available for the campaign

• The unique asset or value proposition the campaign brings to the issue

• The social media strategy for the campaign

• The team of volunteers working on the campaign

What should be considered when defining the objectives of an advocacy campaign?

• The number of people in the target audience

• The overall media coverage expected

• Incremental, specific actions that contribute to the campaign goal

• The speed at which the campaign should end

Which of the following is an example of a core strategy in an advocacy campaign?

• Creating a logo for the campaign

• Identifying the tactics to mobilize supporters

• Writing a press release

• Offering monetary incentives for participation

How can the effectiveness of an advocacy campaign be measured?

• By the number of press releases published

• By the amount of time the campaign has been running

• By evaluating whether the campaign has met its specific objectives

• By the total amount of funds raised