Service Marketing Quiz

What are the 3 P's of service marketing?

• Product, Price, Promotion

• People, Process, Physical Environment

• Place, Product, Price

• Promotion, Process, People

How are service-centric businesses different from product-centric businesses?

• Services are tangible and non-perishable

• Services are intangible and perishable

• Products are intangible and perishable

• Products are intangible and non-perishable

Which of the following is an example of a service in a restaurant?

• The food itself

• The restaurant's ambiance

• The menu design

• The kitchen equipment

What is considered the #1 aspect in the 3 P’s of service marketing?

• People

• Price

• Product

• Promotion

What is the main focus of internal marketing in a service business?

• Training employees

• Interacting with customers

• Developing new products

• Reducing costs

Which type of marketing involves interaction between employees and customers?

• External marketing

• Internal marketing

• Digital marketing

• Direct marketing

What is a key element of external marketing?

• Sales scripts

• Product design

• Cost reduction

• Market research

What is the second 'P' in the 3 P's of service marketing?

• Product

• Process

• Price

• Promotion

Why is creating a service blueprint beneficial for businesses?

• It helps reduce costs significantly.

• It ensures processes remain inconsistent.

• It helps maintain consistency and discover improvement opportunities.

• It eliminates the need for customer feedback.

What aspect of service marketing does the physical environment refer to?

• The pricing strategy of a service.

• The appearance and vibe of the service area.

• The digital marketing strategy.

• The quality of the product offered.