International Strategy Frameworks Quiz

What is one of the learning outcomes related to international strategy frameworks?

• Understand the history of international trade

• Identify factors to consider when choosing a market entry strategy

• Learn about global marketing trends

• Study international financial systems

Which learning outcome involves distinguishing between different methods?

• Understand global economic policies

• Distinguish between the methods of market entry

• Analyze international trade agreements

• Evaluate global supply chain strategies

What is a key factor to understand when considering market entry?

• International currency exchange

• Factors affecting market entry

• Global cultural differences

• International legal systems

What is the definition of international strategy according to Johnson et al., 2020?

• A plan for domestic market expansion

• A range of options for operating outside an organisation’s country of origin

• A strategy for reducing production costs

• A method for increasing local market share

What can be opened up if drivers and advantages are strong enough to merit an international strategy?

• Local marketing campaigns

• Domestic production lines

• A range of strategic approaches

• Employee training programs

What are the two types of advantages mentioned in the international strategy diagram?

• Economic and Political

• Firm-specific and Geographic

• Cultural and Technological

• Legal and Environmental

Which component follows 'Market selection' in the international strategy process?

• Internationalisation drivers

• Advantages

• Mode of entry

• Firm-specific

Which of the following is a market driver of internationalisation?

• Trade policies

• Scale economies

• Similar customer needs

• Interdependence between countries

What is a cost driver of internationalisation?

• Global customers

• Country-specific differences

• Technical standards

• Competitors' global strategies

Which of the following is considered a government driver of internationalisation?

• Transferable marketing

• Favourable logistics

• Host government policies

• Interdependence between countries