Entrepreneurship Practice 3

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To do the most effective job of selecting a new employee, the business's first step should be to

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conduct a job analysis.

Front

One reason why a business might terminate an employee for cause is if the employee jeopardizes coworkers.

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jeopardizes coworkers.

Front

Which of the following is essential to all marketing research: A. Accuracy, B. Primary data, C. Frequency, D. Secondary data

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Accuracy

Front

What is a common reason for a company to hire an outside research firm to conduct research on its behalf?

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The company does not have time to conduct the research.

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A company is drafting a budget for a new product it intends to sell. The data it includes in this new product's budget are most likely to be

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estimates.

Front

A local business raises money to help people in the community who were affected by a tornado. This is an example of which of the following positive actions that businesses should take:

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Demonstrating corporate responsibility

Front

To obtain more of the market share, Morrison Snack Foods begins to sell its potato chips and crackers to Quickster Convenience Stores in Seattle, Washington, and its surrounding communities. This is an example of a company implementing a marketing __________ in relation to the marketing-mix element of __________.

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tactic; place

Front

When marketers sort customers psychographically, they divide them by

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lifestyle habits.

Front

Which of the following is a question that a business might ask when it wants to evaluate its weaknesses: A. What is our competition doing? B. What markets have our competitors missed? C. What are our assets? D. What resources do we lack?

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What resources do we lack?

Front

When setting marketing objectives, a business should make sure that they are

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measurable and achievable.