Media and Society CH.5

What types of magazines carry stories, features, and ads aimed at people in specific professions and are distributed either by professional organizations or by media companies like Whittle Communications and Time Warner?

• trade, professional, and business magazines

• consumer magazines

• industrial, company, and sponsored magazines

• controlled circulation magazines

The Postal Act of 1879 increased literacy and reduced cover prices, and ________Blank fueled the booming interest in mass-circulation magazines after the Civil War.

• a growing immigrant population

• the emergence of several well-known columnists

• the spread of the railroad

• interest in social movements

How much readers enjoy magazine advertising is called

• brand loyalty.

• affinity

• engagement.

• consumer culture.

The very first colonial magazines were expensive and aimed at the small number of literate colonists. Their content was composed primarily of

• reprinted British material.

• anti-Crown articles.

• functional material, like corn prices, weather, and shipping schedules.

• a few essays and a lot of advertising.

Magazine circulation comes in the form of subscription, single-copy sales, and

• controlled circulation.

• custom publishing.

• e-readership.

• split runs.

Which of the following is the name for the special versions of a given issue of a magazine, in which editorial content and ads vary according to some specific demographic or regional grouping?

• webzines

• split runs

• controlled circulation editions

• anchored editions

Of the 20,000 magazines in operation in the country today, about one-third are general interest consumer magazines.

• true

• false

Readers who neither subscribe to nor buy single copies of a magazine but who borrow or read one in a doctor's office or library are a magazine's

• 
  

  circulation

• controlled circulation.

• pass-along readership.

• run.

The U.S. mass-circulation popular magazine first prospered in the

• post–Civil War years.

• pre–Civil War years.

• wake of the emergence of the mass-circulation newspaper.

• excitement surrounding the turn of the twentieth century.

In the first decades of the twentieth century, Theodore Roosevelt coined the term ________Blank to describe writers who agitated for change by targeting powerful political and industrial people and institutions.

• muckrakers

• pulp writers

• snipers

• inquisitors