MKT300 - Final Exam Review (Set 1)

Which of the following is NOT one of the 4 Ps of marketing?

• Product

• Price

• Promotion

• People

Ethical marketing builds ________ with socially conscious customers.

• Trust
• Sandcastles

• Placement

• Marteting Mix

True/False: Marketing bridges the gap between companies and customers.

• True

• False

The term CSR stands for ________.

What is the main focus of relationship marketing?

• Achieving one-time sales

• Building long-term customer loyalty

• Offering the lowest price

• Increasing advertising spend

A clear target market helps companies focus their marketing strategies effectively.

• True

• False

Companies that focus on sustainability are engaging in ________ marketing practices.

• Diversified

• Ethereal

• Ethical

• Global

The 4 Ps are commonly referred to as:

• Marketing Mix

• Corporate Social Strategy

• Ethical Marketing Plan

• Sales Model

CSR practices can help a company by:

• Increasing short-term profits

• Building a positive brand image

• Decreasing product quality

• Avoiding all regulatory compliance

__________ is the process of identifying customer needs and creating strategies to meet them.

• Branding

• Promotion

• Marketing

• Segmentation