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MKT571_Quiz_Chapter 6

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main advantages of mobile applications for businesses?

Decreased customer engagement

Limited accessibility

Direct communication with customers

Increased operational costs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of app helps businesses manage communication and collaboration among team members?

Communication Apps

Job/Task Management Apps

Accounting and Financial Apps

Social Media Management Apps

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What feature do mobile applications provide that helps improve customer retention?

Complex navigation

Limited functionality

Increased wait times

In-app promotions and loyalty programs

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one major advantage of mobile advertising for businesses?

Limited audience reach

Precise ad targeting

Complicated ad formats

High cost compared to traditional advertising

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of mobile advertisement takes over the full screen between content transitions?

Mobile Banner Ads

Social Media Ads

Interstitial Ads

Push Notification Ads

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of ads use a user’s location to send relevant content or special offers?

Gamified Ads

In-app Ads

Location-based Ads

Mobile Search Ads

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary goal of mobile app optimization?

To create more apps

To decrease app downloads

To reduce the number of features in an app

To improve the performance, visibility, and user experience of an app

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