MKT571_Quiz_Chapter 6

What is one of the main advantages of mobile applications for businesses?

• Decreased customer engagement

• Limited accessibility

• Direct communication with customers

• Increased operational costs

Which type of app helps businesses manage communication and collaboration among team members?

• Communication Apps

• Job/Task Management Apps

• Accounting and Financial Apps

• Social Media Management Apps

What feature do mobile applications provide that helps improve customer retention?

• Complex navigation

• Limited functionality

• Increased wait times

• In-app promotions and loyalty programs

What is one major advantage of mobile advertising for businesses?

• Limited audience reach

• Precise ad targeting

• Complicated ad formats

• High cost compared to traditional advertising

Which type of mobile advertisement takes over the full screen between content transitions?

• Mobile Banner Ads

• Social Media Ads

• Interstitial Ads

• Push Notification Ads

What type of ads use a user’s location to send relevant content or special offers?

• Gamified Ads

• In-app Ads

• Location-based Ads

• Mobile Search Ads

What is the primary goal of mobile app optimization?

• To create more apps

• To decrease app downloads

• To reduce the number of features in an app

• To improve the performance, visibility, and user experience of an app

Which of the following is a strategy used in App Store Optimization (ASO)?

• Removing app reviews

• Decreasing user engagement

• Creating high-quality visuals to attract users

• Using irrelevant keywords in the app description

What is the purpose of conducting market research in the pre-launch phase of marketing a mobile application?

• To set the app's price

• To finalize the app's design

• To promote the app on social media

• To identify target audiences, competitors, and market trends

Which activity is NOT part of the post-launch phase of marketing a mobile application?

• Conducting beta testing

• Regularly updating the app

• Actively seeking user feedback

• Implementing loyalty programs and referrals