SWOT Analysis Quiz

A good way for a company to determine what it does well and what it needs to improve is to conduct a TOWS assessment.

• goal-setting inventory.

• BCG matrix.

• SWOT analysis.

The things a business currently possesses and does well are called

• opportunities.

• strengths.

• threats.

• weaknesses.

When creating a SWOT, what good is it to list out weaknesses?

• so the business can compare its weaknesses to its threats

• so the business can try to copy a competitor's strength

• so the business recognizes and can try to improve those weaknesses to win over consumers

• None of the answers are correct.

Which items of the SWOT analysis are usually internal issues?

• strengths and opportunities

• strengths and weaknesses

• weaknesses and opportunities

• opportunities and threats

Although threats are often uncontrollable, what is the purpose of identifying them?

• so these threats can be corrected by the strengths of the organization

• to turn the threats into competitive advantages

• to try and prepare for the uncontrollable things that could impact your business

• There is no real point in identifying them because they are not able to be controlled anyway.