Front

What are the three main techniques of rhetoric?

Back

Ethos, Pathos, Logos.

Front

What does 'Ethos' refer to in rhetoric?

Back

Ethos refers to credibility or trustworthiness of the speaker.

Front

What does 'Pathos' appeal to in an argument?

Back

Pathos appeals to the audience's emotions.

Front

What does 'Logos' represent in persuasive communication?

Back

Logos represents logical reasoning and factual evidence.

Front

How can Ethos be established in a speech?

Back

By demonstrating knowledge, experience, and ethical character.

Front

Give an example of Pathos in advertising.

Back

An ad showing a sad puppy to evoke sympathy and emotional response.

Front

What type of appeal is used when presenting statistics?

Back

Logos.

Front

How does Pathos influence decision-making?

Back

By connecting with the audience's feelings and emotions.

Front

What is a common strategy to enhance Ethos?

Back

Citing credible sources and expert opinions.

Front

What is the primary goal of using Logos in an argument?

Back

To persuade the audience through logical reasoning.