Design Thinking and Innovation Quiz

Which of the following is a benefit of new product development?

• Maintaining company growth

• Attracting new customers

• Enhancing long-term financial performance

• All of the above

What is the primary purpose of introducing "new-to-the-world products"?

• Replacing old products

• Entering an established market

• Creating an entirely new market

• Enhancing the brand image

What distinguishes repositioned products?

• Significant technological improvements

• Introduction to new markets or market segments

• Being entirely new to the world

• None of the above

Which methodology is centered around reducing waste and inefficiencies in startups?

• Waterfall Model

• Agile Framework

• Lean Startup

• Design Sprint

Which concept helps organizations align their purpose, process, and product?

• Value Proposition Canvas

• User Journey Map

• Golden Circle

• SWOT Analysis

A company notices that vegan customers in their area cannot find healthy, affordable snacks. Which step should they prioritize in the design thinking process?

• Brainstorming potential solutions

• Validating customer pain points

• Scaling the business model

• Creating a prototype

Imagine a startup struggles because 90% of their surveyed customers find their product's pricing unreasonable. What should they address?

• Gain Creators

• Pain Relievers

• Customer Jobs

• Research Process

A small restaurant aims to improve its menu by introducing healthier food options. What approach would be most effective?

• Conducting customer interviews and surveys

• Increasing advertising efforts

• Hiring a new chef with innovative recipes

• Reducing the price of all items

What is the first stage of the design thinking process?

• Define the problem

• Clarify the research question

• Ideate solutions

• Prototype and test

What tool is best for mapping the customer experience and identifying pain points?

• Golden Circle

• Javelin Board

• User Journey Map

• Brainstorming Area