Advanced SEM Final Exam Review - Semester 1

After an interview is over and you have gone home, you should always do what?

• Send your resume again

• Follow your potential boss on social media

• Send a thank you e-mail/note

• Ask about your potential salary

Employability skills are usually tangible.

• True

• False

Which term best describes the "Product" portion of the marketing mix?

• costs to make a product vs. how much you'll sell it for vs. how much your competitors sell it for

• where do I sell and how do I get my product there

• functions and features of a good or service

• how I raise awareness of my product to generate more sales

Which term best describes the "Place" portion of the marketing mix?

• costs to make a product vs. how much you'll sell it for vs. how much your competitors sell it for

• where do I sell and how do I get my product there

• functions and features of a good or service

• how I raise awareness of my product to generate more sales

Which term best describes the "Promotion" portion of the marketing mix?

• costs to make a product vs. how much you'll sell it for vs. how much your competitors sell it for

• where do I sell and how do I get my product there

• functions and features of a good or service

• how I raise awareness of my product to generate more sales

Which term best describes the "Price" portion of the marketing mix?

• costs to make a product vs. how much you'll sell it for vs. how much your competitors sell it for

• where do I sell and how do I get my product there

• functions and features of a good or service

• how I raise awareness of my product to generate more sales

Which of the following best describes the "Development" stage of the product life cycle?

• high expenditure on promotion and product development, low sales

• sales increase and product should break-even

• sales stabilize, less expenditure on promotion needed, revenue & profit should be high

• high costs but no sales

• sales slow, extension strategies can be adopted or the product withdrawn

Which of the following best describes the "Launch" stage of the product life cycle?

• high expenditure on promotion and product development, low sales

• sales increase and product should break-even

• sales stabilize, less expenditure on promotion needed, revenue & profit should be high

• high costs but no sales

• sales slow, extension strategies can be adopted or the product withdrawn

Which of the following best describes the "Growth" stage of the product life cycle?

• high expenditure on promotion and product development, low sales

• sales increase and product should break-even

• sales stabilize, less expenditure on promotion needed, revenue & profit should be high

• high costs but no sales

• sales slow, extension strategies can be adopted or the product withdrawn

Which of the following best describes the "Maturity" stage of the product life cycle?

• high expenditure on promotion and product development, low sales

• sales increase and product should break-even

• sales stabilize, less expenditure on promotion needed, revenue & profit should be high

• high costs but no sales

• sales slow, extension strategies can be adopted or the product withdrawn