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What is Ethos?

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Ethos is a persuasive appeal that relies on the credibility, authority, or character of the speaker or writer.

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What is Pathos?

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Pathos is a persuasive appeal that seeks to evoke emotions in the audience.

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What is Logos?

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Logos is a persuasive appeal that uses logical reasoning and evidence to persuade an audience.

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Example of Ethos:

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A veterinarian recommending a specific breed of dog based on their expertise.

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Example of Pathos:

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A charity advertisement showing images of suffering animals to evoke sympathy.

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Example of Logos:

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A scientific study presenting data to support a claim.

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How does Ethos enhance persuasion?

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Ethos enhances persuasion by establishing trust and credibility with the audience.

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How does Pathos enhance persuasion?

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Pathos enhances persuasion by connecting with the audience's emotions, making them more likely to respond.

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How does Logos enhance persuasion?

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Logos enhances persuasion by providing logical arguments and evidence that appeal to reason.

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Identify the appeal: 'As a doctor, I recommend this treatment.'

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Ethos