FAMCON

What are the 3 types of consumer attention?

• The Pre-
  Attention Stage, The Attention
  Stage, and Capturing the
  Consumers'
  Attention

• Selective attention, Divided attention, and Visual attention

• The Pre-
  Attention Stage, Sustained attention, and Focused attention

• Capturing the
  Consumers'
  Attention, Limited attention, and The Pre-
  Attention Stage

Which of the following is NOT a step in the information processing model?

• Exposure

• Attention

• Motivation

• Perception

Which step involves interpreting and making sense of information?

• Exposure

• Attention

• Perception

• Memory

Which of the following is an example of how our senses play a role in information processing?

• Choosing to focus on a specific conversation in a noisy room.

• Recognizing a friend's face in a crowd.

• Smelling freshly baked cookies and feeling hungry.

• Remembering a phone number you heard earlier.

When you see a new product advertised, what's the first thing your brain does?

• It decides if you need the product.

• It remembers if you've seen the product before.

• It pays attention to the advertisement.

• It tells you to buy the product.