Ethos, Pathos, Logos

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What is Ethos?

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Ethos is a method of persuasion that relies on the credibility or character of the speaker or writer. It establishes trust and authority.

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What is Pathos?

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Pathos is a method of persuasion that appeals to the audience's emotions and feelings, aiming to evoke an emotional response.

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What is Logos?

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Logos is a method of persuasion that uses logical reasoning, facts, statistics, and data to support an argument.

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Example of Ethos:

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"Ms. Crisp has taught here for years. Go to her if you have questions about Centennial." This statement relies on Ms. Crisp's credibility.

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Example of Pathos:

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"Wear Air Jordans at your next game, and see how high you fly!" This statement appeals to the emotions of excitement and aspiration.

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Example of Logos:

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"Nearly 25% of all car accidents are caused by drivers using cell phones while driving." This statement uses a statistic to make a logical argument.

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What type of appeal is used when citing research or data?

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Logos is used when citing research, statistics, or data to persuade an audience.

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How does Ethos differ from Pathos?

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Ethos focuses on the credibility of the speaker, while Pathos focuses on appealing to the audience's emotions.

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Why is Logos important in arguments?

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Logos is important because it provides logical reasoning and evidence, making arguments more convincing and reliable.

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What is an example of a Pathos appeal in advertising?

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An advertisement showing a sad animal in need of a home appeals to the audience's emotions to encourage donations.