BUS416 end of term quiz

Which of the following is NOT a common basis for market segmentation?

• Demographic segmentation

• Geographic segmentation

• Financial segmentation

• Psychographic segmentation

Which of the following is a key feature of bureaucracy as described by Max Weber?

• Informal procedures

• Flexible decision-making processes

• Division of labour and specialisation

• Focus on emotional connections within teams

What does a high Power Distance Index (PDI) indicate in an organisational culture?

• Employees expect equality and flat hierarchies

• Decision-making is decentralised, and authority is distributed

• Employees accept hierarchical structures and unequal power distribution

• Power and decision-making are avoided by both managers and employees

Which of the following is the primary goal of brand awareness?

• To ensure customers have a detailed understanding of a product’s features

• To make the brand recognisable and memorable to potential customers

• To convert customers into brand ambassadors

• To drive immediate sales through promotions

Which scenario best illustrates the difference between leadership and management?

• A leader sets a vision for market expansion, while a manager creates an operational plan to execute it

• A leader enforces rules, while a manager inspires creativity

• A leader handles daily operations, while a manager focuses on long-term goals

• A leader challenges processes, while a manager ensures compliance

An employee learns to handle customer complaints effectively by watching an experienced colleague and mimicking their actions. This is an example of:

• Social learning theory

• Behavioural reinforcement

• Self-directed learning

• Humanist theory

What is a key characteristic of McDonaldisation as proposed by George Ritzer?

• Personalisation of customer experiences

• Emphasis on creativity and flexibility

• Standardisation and efficiency of processes

• Encouraging employee autonomy

A company donates 5% of its annual profits to local community projects while ensuring its supply chain meets ethical labour standards. This is an example of:

• Strategic philanthropy and ethical responsibility

• Economic responsibility only

• Greenwashing

• Legal compliance

An employee feels motivated because their manager frequently recognises their hard work and provides praise in team meetings. This is an example of:

• Intrinsic motivation

• Extrinsic motivation

• Peer motivation

• Task motivation

Which of the following is the best way to measure a company’s corporate image?

• Analysing sales growth over time

• Conducting stakeholder surveys and monitoring public feedback

• Reviewing internal branding guidelines

• Comparing the company’s logo with competitors