Social Media Risk Assessment and Management from Lesson 7

Bill is recommending the company review internal controls for social media. The leadership team asked him how often he plans on doing this. What should be Bill’s response?

• Weekly

• Monthly

• Annually

• Daily

Answer explanation

When assessing risks, a company must examine the potential threats and weaknesses, the probability that the threat will occur, and the effect on the business if the threat happens. This should occur annually.

Leo is a social media risk analyst. He evaluates the social media risks for the company daily. He is responsible for notifying the manager when control efforts are not working right, so that the manager can make necessary revisions. What stage of the risk assessment analysis is this?

• Monitor and revise

• Test and implement

• Manage and mitigate

• Assess and evaluate

Answer explanation

The final stage in a risk assessment is to monitor and revise control efforts and the risk management strategy. Because the social media landscape is in a constant state of change, new risks are continually developing. For that reason, your company should regularly review and evaluate your social media risks and control efforts.

Abby asked who is responsible for monitoring and protecting the systems related to social media. The team was unsure, so they forwarded the question to their manager. What is the correct response?

• Marketing Department

• Human Resources Department

• Information Technology Department

• Social Media Department

Answer explanation

The keyword in this question is monitoring the SYSTEMS. Systems refers to computer and network related issues and controls - which falls under the category of Information Technology.

An influencer for an online clothing store was sued. She used an image on a social media post without permission from the owner. What act was passed in 1998 to protect copyrighted works on social media?

• Gramm-Leach-Bliley Act

• Digital Millennium Copyright Act

• Updated Copyright Act

• Sarbanes-Oxley Act

Answer explanation

The Digital Millennium Copyright Act (DMCA) of 1998 was established to deal with copyrights in the new digital age of content.

The social media team is planning a response to a social media crisis. A negative comment went viral and caught the attention of news channels who then reported on it. What is an important step for the team to take in this situation?

• Keep the lines of communication with customers, follower, and news channels open.

• Take all social media platforms offline to reduce visibility to the problem.

• Post a statement on all social media platforms stating the negative comment is fake.

• Press charges against the news channel over reports that hurt the company’s reputation.

Answer explanation

Here are some guidelines to follow when responding to a crisis:

-Review responses before posting

-Keep lines of communication open

-Respond as quickly as possible

• -Be sincere

• -Remain flexible

• -Pause scheduled posts, ads, and other online communications

Company A uses cookies to provide specific information to a user. The cookies reveal what the user is interested in by the person’s activity on social media. What best describes a cookie?

• Small amounts of coding on a webpage or in an email message that help the business see how you interact with that content.

• Small amounts of data stored on your hard drive that track your mouse movements and mouse clicks and report back to a vendor.

• Small amounts of data stored on your Internet browser that help track the URLs of the websites you visited using that browser that day.

• Small data files stored on your hard drive or in device memory that store information about your use of the site or app.

Answer explanation

Cookies are small data files stored on your hard drive or in device memory that store information about your use of the site or app. By default, most web browsers are set to accept cookies. You can also change your cookie preferences in your browser settings to remove or reject cookies.

A new employee may pose a risk if:

• System vulnerabilities

• Vague policies

• Inconsistent processes

• Undefined roles

Answer explanation

For example, a threat might exist if an employee does not understand what information is confidential or that posting this information on a social media site is unauthorized. Policies help both new and current employees understand the guidelines and expectations for using social media. Vague policies and rules can create confusion and misuse of the company's social media.

Bob has asked for a meeting with the executive team to talk about data privacy and security concerns. Which department will be affected the most because of this meeting?

• 
  

  Public Relations

• Information Security

• Information Technology

• Marketing

Answer explanation

Information Security covers all security and network issues related to data and Internet use.
Also covers Data protection Privacy and
Intellectual property protection

Leo is the manager of the social media team. He has been asked to create an executive report on the risks of social media. Which of the following is the largest risk that he should be sure to cover in his report?

• Reputation damage

• Cybercrime

• Financial loss

• Legal issues

Answer explanation

Financial loss is the largest risk a company might incur from social media. Most of the other types of risks may also lead to some form of financial loss.

Matt leads the review of policies, processes and systems used to mitigate social media risks. Who else engages in this work with Matt?

• Company president

• Social media team

• Governance group

• Social media strategist

Answer explanation

The governance group is responsible for creating and revising policies, processes, and systems that are used to manage and mitigate social media risks.