11/21 BW Intro

11/21 BW Intro

9th - 12th Grade

8 Qs

quiz-placeholder

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11/21 BW Intro

11/21 BW Intro

Assessment

Quiz

Business

9th - 12th Grade

Practice Problem

Easy

Created by

Darek Tillman

Used 4+ times

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8 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Which of the following is NOT a component of the marketing mix?

Product

Price

Promotion

Production

2.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

What does the term "target market" refer to?

A group of people who are not interested in a product

A specific group of consumers a company aims to reach

The entire population of a country

Competitors in the market

3.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Which of the following is a demographic characteristic used to define a target market?

Lifestyle

Age

Personality

Attitude

4.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

What is market segmentation?

Dividing a market into smaller groups with similar needs

Combining different markets into one

Increasing the price of a product

Reducing the number of products offered

5.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Which of the following is an example of psychographic segmentation?

Income level

Age group

Lifestyle preferences

Geographic location

6.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Which of the following is a benefit of identifying a target market?

Increased production costs

More effective marketing strategies

Broader product range

Higher employee turnover

7.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

What is the role of promotion in the marketing mix?

To determine the price of a product

To inform and persuade customers about a product

To improve product quality

To reduce production time

8.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Which of the following is an example of geographic segmentation?

Age group

Income level

Climate

Personality