12/09 BW Intro

Which of the following is NOT a component of the marketing mix?

• Product

• Price

• Promotion

• Production

What does the term "target market" refer to?

• A group of people who are not interested in a product

• A specific group of consumers a company aims to reach

• The entire population of a country

• Competitors in the market

Which of the following is a demographic characteristic used to define a target market?

• Lifestyle

• Age

• Personality

• Attitude

What is market segmentation?

• Dividing a market into smaller groups with similar needs

• Combining different markets into one

• Increasing the price of a product

• Reducing the number of products offered

Which of the following is an example of psychographic segmentation?

• Income level

• Age group

• Lifestyle preferences

• Geographic location

Which of the following is a benefit of identifying a target market?

• Increased production costs

• More effective marketing strategies

• Broader product range

• Higher employee turnover

What is the role of promotion in the marketing mix?

• To determine the price of a product

• To inform and persuade customers about a product

• To improve product quality

• To reduce production time

Which of the following is an example of geographic segmentation?

• Age group

• Income level

• Climate

• Personality