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What is Ethos?

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Ethos is a rhetorical appeal to credibility or character. It establishes trust and authority in the speaker or writer.

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What is Pathos?

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Pathos is a rhetorical appeal to emotion. It aims to persuade an audience by eliciting feelings such as pity, fear, or joy.

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What is Logos?

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Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade an audience.

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Identify an example of Ethos in advertising.

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An advertisement featuring a doctor endorsing a health product uses Ethos by leveraging the doctor's credibility.

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Identify an example of Pathos in advertising.

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An advertisement showing a sad puppy in a shelter aims to evoke feelings of compassion and encourages viewers to adopt pets.

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Identify an example of Logos in advertising.

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An advertisement that presents statistics about the effectiveness of a product uses Logos to appeal to logical reasoning.

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How does Ethos influence decision-making?

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Ethos influences decision-making by establishing trust in the speaker or brand, making the audience more likely to accept their message.

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How does Pathos influence decision-making?

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Pathos influences decision-making by appealing to the audience's emotions, which can lead to a stronger connection and motivation to act.

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How does Logos influence decision-making?

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Logos influences decision-making by providing logical reasoning and evidence, helping the audience to make informed choices.

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What is the primary goal of using Ethos in communication?

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The primary goal of using Ethos is to build credibility and trust with the audience.