Ethos, Pathos, Logos

Front

What is Ethos?

Back

Ethos is a rhetorical appeal to credibility or character. It establishes trust and authority in the speaker or writer.

Front

What is Pathos?

Back

Pathos is a rhetorical appeal to emotion. It aims to persuade an audience by eliciting feelings such as pity, fear, or joy.

Front

What is Logos?

Back

Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade an audience.

Front

Identify an example of Ethos in advertising.

Back

An advertisement featuring a doctor endorsing a health product uses Ethos by leveraging the doctor's credibility.

Front

Identify an example of Pathos in advertising.

Back

An advertisement showing a sad puppy in a shelter aims to evoke feelings of compassion and encourages viewers to adopt pets.

Front

Identify an example of Logos in advertising.

Back

An advertisement that presents statistics about the effectiveness of a product uses Logos to appeal to logical reasoning.

Front

How does Ethos influence decision-making?

Back

Ethos influences decision-making by establishing trust in the speaker or brand, making the audience more likely to accept their message.

Front

How does Pathos influence decision-making?

Back

Pathos influences decision-making by appealing to the audience's emotions, which can lead to a stronger connection and motivation to act.

Front

How does Logos influence decision-making?

Back

Logos influences decision-making by providing logical reasoning and evidence, helping the audience to make informed choices.

Front

What is the primary goal of using Ethos in communication?

Back

The primary goal of using Ethos is to build credibility and trust with the audience.