Digital Advertising and Content Marketing Unit Review

A form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

• Content Marketing
• Influencer Marketing
• Email Marketing
• Social Media Marketing

An online strategy with the goal of promoting a business' product or service by increasing engagement, traffic and conversions.

• Digital Marketing
• Email Marketing
• Content Creation
• Social Media Management

The public promotion of something such as a product, service, business, or event, to attract or increase interest in it.

• Marketing
• Advertising
• Sales Promotion
• Public Relations

The number of goal completions generated from your ad.

• Ad impressions
• Click-through rate
• Cost per acquisition
• Conversions

The values used by marketing teams to measure and track the performance of their marketing campaigns.

• Return on Investment (ROI)
• Customer Acquisition Cost (CAC)
• Digital Marketing Metrics

• Key Performance Indicators (KPIs)

A graphic advertising on Internet websites, apps or social media through banners or other advertising formats made of text, images, flash, video, and audio.

• Digital Advertising
• Print Advertising
• Television Commercials
• Radio Promotions

Allows you to promote your business on these platforms.

• Email marketing campaigns
• Traditional print advertising
• Social media marketing and online advertising
• Cold calling potential customers

The practice of delivering promotional content to users through various online and digital channels.

• Digital Advertising

• Content Creation
• Email Marketing
• Social Media Management

Digital advertising is essential because it’s a fast form of advertising that delivers content to potential buyers when they are most likely to make a purchase.

• True

• False

Digital advertising uses billboards, magazine, radio, newspapers, etc. to reach consumers.

• True

• False