What was the primary challenge faced by 3M that led to its adoption of open innovation?
Idea and Users Innovation

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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Lack of innovative ideas within the company
Stagnating radical innovation and increasing time-to-market
Insufficient funding for research and development
Decline in market share due to intense competition
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following is a key strategy employed by 3M in its open innovation approach?
Exclusive focus on internal research and development
Strict adherence to a top-down innovation model
Collaborating with external partners, such as universities and startups
Limiting innovation efforts to core business areas
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is the significance of aligning internal capabilities and business models with open innovation strategies?
It ensures that open innovation efforts are consistent with the company's overall goals
It reduces the risk of intellectual property theft
It eliminates the need for external partnerships
It simplifies the innovation process
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is the main challenge addressed in the problem statement?
Developing a digital platform for e-commerce growth
Identifying a challenge that aligns with 3M`s goals and core capabilities
Enhancing customer experience through better marketing strategies
Launching new consumer products without market testing
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Why are sustainable materials, energy efficiency, and healthcare solutions key focus areas for innovation?
They align with current trends and address global challenges
They are areas where 3M has limited expertise but significant market demand
They help reduce 3M`s dependency on digital technologies
They are easy to implement without requiring significant investment
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following is NOT listed as a key element of Apple's approach to customer experience innovation?
Enhanced User Experience
Customer-Centered Design
Value Addition
Competitive Pricing
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