Consumer Behavior and Marketing Trends

What is the "dependency ratio" problem caused by an ageing population?

• Increased economic growth due to a large elderly population.

• Fewer working-age individuals supporting a growing number of retirees.

• Decreased demand for healthcare and social services.

• Rising birth rates reducing economic pressure.

What is a key characteristic of Generation X’s purchasing behaviour?

• They prefer large families and family-oriented products.

• They value quality over quantity and are sceptical of traditional advertising.

• They are the largest generation and prefer digital marketing strategies.

• They focus solely on luxury products and services.

Why do Baby Boomers prefer marketing that appeals to their youthful mindset?

• They associate traditional marketing with outdated lifestyles.

• They focus on maintaining active lifestyles and avoiding age-related stereotypes.

• They prioritise technology-based purchases over practical goods.

• They reject personalised marketing messages.

What is one of the main challenges faced by Millennials compared to previous generations?

• Reduced access to digital platforms.

• Increased financial challenges such as higher debt and lower earnings.

• Reduced exposure to brand advertising due to traditional media reliance.

• Decreased purchasing power due to limited job opportunities in rural areas.

How does Generation Z typically research and make purchasing decisions?

• They rely solely on in-store experiences.

• They blend online and offline experiences, using the internet to research products.

• They avoid online research and prioritise influencer recommendations only.

• They focus exclusively on traditional advertising campaigns.

What has contributed to the rise in single-person households globally?

• Increased divorce rates, urbanisation, and higher female employment.

• A focus on larger families in affluent societies.

• Declining global population rates.

• Increased dependency on family support systems.

What is a major marketing implication of global migration?

• Declining diversity in consumer groups.

• Creation of new consumer groups and changing cultural preferences.

• Decreased demand for localised products.

• Increased urbanisation reducing consumer spending power.

What is the "New Caution" in consumer spending habits?

• A shift towards luxury product purchases.

• Consumers buying less and seeking greater value in their purchases.

• Consumers prioritising long-term savings over investments.

• A focus on traditional retail over online shopping.

How is Generation Alpha shaping the future of marketing strategies?

• By rejecting digital platforms in favour of traditional media.

• By influencing social media trends and focusing on sustainability.

• By reducing the importance of influencer marketing.

• By avoiding global issues like climate change and equality.

How has urbanisation affected marketing strategies?

• Increased demand for rural living products.

• Decreased interest in telecommuting solutions.

• Growth in the home office market and remote working tools.

• Reduced focus on suburban consumer needs.