SEM Research / Distbn Vocab (Ch 6)

Front

market research

Back

the process of systematically collecting, recording, analyzing, and presenting data related to marketing goods and services

Front

secondary research

Back

published data that have been collected for some other purpose

Front

primary research

Back

original research conducted for a specific marketing situation

Front

observation method

Back

research technique that involves watching actual behavior and recording it

Front

census

Back

a study that counts everyone in the research population

Front

What is a sample?

Back

a number of people who are representative of a study’s population

Front

direct channel

Back

the path a product takes without the help of any intermediaries between the producer and consumer

Front

direct marketing

Back

marketing activities to sell products directly to customers through the use of a customer database

Front

indirect channel

Back

the path a product takes using intermediaries between the producer and the consumer

Front

What are multiple channels?

Back

the path a product takes that can direct or indirect between the producer and consumer